If you’re a photographer using a platform like Showit or WordPress, setting up Google Analytics is a crucial step to understanding your website’s performance and turning visitors into paying clients. With Google Analytics, you can track where your audience is coming from, what pages they engage with most, and how to improve your site to attract dream clients.
This guide won’t dive into the step-by-step technical setup but will cover the key insights you’ll gain once Google Analytics is installed—and how you can learn even more in our Marketing Lab for Wedding Pros membership.
As a photographer, your website is your online storefront. Google Analytics helps you measure whether it’s working to bring in inquiries, bookings, and dream clients. Here’s what you can discover once you have it set up:
Google Analytics breaks down your traffic sources, so you’ll know exactly how people are finding you:
Knowing your top traffic sources helps you focus on what’s working. For example, if Pinterest is sending you significant traffic, you can double down on your pinning strategy.
Once Google Analytics is set up, you’ll get insights into what pages visitors are viewing most:
This data helps you create more content that works. If a blog about “Best Wedding Venues in Charleston” is driving traffic, you know that similar posts—like venue guides or wedding tips—will keep visitors coming back.
With most brides and planners browsing on their phones, you need to know how your site performs on mobile devices. Google Analytics shows you:
If your website isn’t mobile-friendly, you could be losing out on clients. Platforms like Showit make mobile optimization simple, so once you identify this problem, fixing it is straightforward.
Your blog and galleries showcase your expertise, but are they attracting traffic? Google Analytics shows:
With this data, you can refine your strategy:
If you’re investing time into Pinterest, Instagram, or blogging, Google Analytics tells you whether it’s paying off.
For example:
With Google Analytics, you’ll have data to back up your marketing decisions—so you can stop guessing and start growing your business.
While setting up Google Analytics gives you the ability to measure your site’s performance, understanding how to use that data to grow your photography business is where the magic happens.
Inside our Marketing Lab for Wedding Pros, we teach you:
Stop leaving your website performance to chance and start tracking what matters most.
Setting up Google Analytics on your Showit or WordPress site is the first step to gaining the insights you need to grow your photography business. Once you start tracking traffic, content performance, and audience engagement, you’ll have a clear roadmap to refine your website and marketing strategy.
Want expert guidance to simplify the process and take action with confidence? Join The Marketing Lab for Wedding Pros and learn how to turn data into bookings, all within a supportive, like-minded community.