Before brides book a photographer, they’re searching for inspiration—venues, planners, styling ideas, and more. Pinterest is the perfect place to meet them during their early planning stages, positioning your work as the go-to solution when they’re ready to hire.
By creating strategic content around venues, planners, and styling inspiration, you’ll attract brides, showcase your expertise, and generate leads. Let’s dive into 5 must-know Pinterest strategies for photographers.
1. Rank for Local Wedding Venues
Brides often start their wedding planning by searching for venues, making this an incredible opportunity to get on their radar early.
How to Rank for Venues
- Create boards for popular local venues, such as “Top Outdoor Wedding Venues in [City].”
- Include high-quality photos you’ve taken at each location. Brides will envision themselves there.
- Optimize descriptions with keywords like “[Venue Name] wedding photographer” or “elegant [City] wedding venue.”
Pro Tip: Link each pin back to blog posts showcasing full weddings at those venues for SEO traffic.
2. Create Planner-Focused Inspiration Boards
Wedding planners are often one of the first vendors brides search for. You can create boards highlighting planner-inspired content that showcases your photography while helping brides connect with reputable planners.
Example Board Ideas
- “10 San Diego Wedding Venues We Love And Why”
- “Best San Diego Wedding Planners”
This content positions you as a collaborative professional, increasing your chances of referrals.
3. Focus on Styling Bridal Details
Bridal detail photos (shoes, invitations, rings) are some of the most shared and saved pins on Pinterest. Brides love to gather ideas on what to bring to ensure their details are meaningful and cohesive.
Actionable Tactic: Offer a Styling PDF Guide
- Pin stunning detail shots with text overlays like “What to Bring for Perfect Bridal Details.”
- Link the pins to a landing page with an opt-in form to download your free PDF guide.
- Include tips in the guide about meaningful items (grandmother’s jewelry, personalized stationery, etc.) and your expertise on capturing these moments.
This builds your email list while providing brides with value early in their planning.
4. Share Local Inspiration Boards
Brides search for wedding inspiration that’s relevant to their location. Position yourself as an expert in your market by creating local boards like:
- “Winter Weddings in [City]”
- “Romantic Downtown [City] Weddings”
- “Top Coastal Wedding Venues With A View in [Region].”
How to Optimize
- Pin your own work and high-quality curated content.
- Use location-based keywords in board names and descriptions.
- Include venue-specific content to tie back to Strategy 1.
5. Publish Trending Seasonal Content
Stay ahead of what brides are searching for by publishing boards based on seasonal wedding trends. For example:
- “2024 Wedding Trends: Direct Flash, Bows, and Pearls”
- “Fall Wedding Inspiration: Rich Tones and Rustic Details.”
Seasonal content helps capture searches brides are making long before they’re ready to book. Include your photography to provide inspiration that sets you apart.
Attract Brides Early and Turn Them into Clients
Pinterest is the perfect platform to position yourself as a go-to photographer before brides are ready to book. By ranking for venues, collaborating with planners, and providing detail-styling resources, you’ll not only attract brides during their planning stage but also convert them into clients.
Want to refine your Pinterest strategy even further? Join The Marketing Lab for Wedding Pros for expert Pinterest training, lead-generation tactics, and proven strategies to grow your photography business.
