Are you only adding your product descriptions *according* to what your product is? I mean, you’re not wrong, but at the same time, you’re also not doing yourself a favor. Trust me, I get it. When I first started selling in Shopify, I only added basic descriptions of my digital products. I thought I was THE master copywriter for doing that. Not until I noticed that my products were not getting any traction despite the stuff I’ve been posting about them and letting people know.
And then an aha moment hit me… It was never because people weren’t interested in my products, I see them checking out the products ever so often! It was because my product descriptions lack the information and the “FOMO” factor. So when someone takes a look at my products, they see it’s there- it’s for sale- but it doesn’t entice them to buy.
So what I did was I updated my product descriptions, and surprise, surprise, it worked like a charm. People were all over my Shopify page and they’re BUYING stuff! I mean, isn’t that great? *I know it’s so great!*
As a marketer, I was like a scientist who found the secret sauce to curing the incurable (not the same, but the same feeling!) So now, let me share with you my knowledge… Let’s begin with what you’re probably doing wrong.
The Common Mistake: Lack of Storytelling and Persuasion
You’re not telling a story. I know you’re gonna say “Mandy, it’s just a product description, don’t overthink it.” YOU need to overthink it. That’s what marketing is all about! Let’s pretend you’re selling presets. You’re probably writing your descriptions like:
- Minimalist presets
- Bright and airy
- Compatible with Lightroom mobile
When you should be writing instead:
“Transform your photos effortlessly with our Minimalist Presets. Effortlessly infuse your images with a subtle touch of lightness and airiness, unlocking a whole new dimension to your photography. Crafted with a keen eye for simplicity and elegance, our presets redefine minimalism, allowing your visuals to speak volumes.
Designed for Lightroom mobile compatibility, making it a breeze to enhance your pictures on the fly. Elevate your photography with ease and style with our Minimalist Presets.
What’s Included Inside:
… list out what’s included in their purchase”
Do you see the difference?
If You’re Still On The Fence, Here’s Why Storytelling Matters
Storytelling adds a human touch to your product descriptions. It helps customers relate to the product, understand its benefits, and envision how it fits into their lives. By incorporating storytelling, you can evoke emotions that resonate with your target audience, making the product more memorable and desirable.
In a sea of similar products, storytelling sets your offerings apart. It gives your brand a unique voice and helps customers understand what makes your products special.
Ready to Elevate Your Shopify Store?
Your Shopify product descriptions are a powerful tool for driving sales and building a loyal customer base. Remember, it’s not just about selling a product; it’s about selling an experience and a solution to your customer’s needs.
If you’re ready to enhance your Shopify store’s product descriptions and take your e-commerce game to the next level, contact us at High Tide Strategy!
